Tuesday, September 09, 2008

Real Radio

Every Monday morning I play at being a radio DJ. Yes that bastion of geekdom that is Hospital Radio. If you believe the image then Hospital radio contains 2 types of people.

1. The bitter middle-aged types that aren't quite good enough to be on proper radio.
2. The young ego types who are just using Hospital to break into proper radio.

Tis rubbish of course, Hospital Radio is great fun and yes while we're all geeky I'd argue that most proper radio DJ's have an element of geekdom anyway. (Seriously, most I know are either in to Star Trek, Doctor Who or collect radio jingles and TV themes...)

No, the station I work at contains wonderful people that are passionate about the place and its listeners. They all genuinely want to make the patients stay in the hospital as comfortable as possible and want the station to sound as professional as possible. 

Still, while sitting there at the mixing desk I often wonder how real stations work. Are people as passionate as us or is it all about the money? Thankfully a blog has arrived on the scene that gives amazing insight into the industry and its people and its all centered around what was Virgin 1215. 

It's a long story but Virgin has been recently sold, and proper Virgin, i.e. Branson, doesn't want the Virgin name attached to the new station (odd that, proper Virgin sold Virgin 1215 years ago, why so protective of the name now?!) Anyway this means the new owners have the unenviable task of rebranding an existing station. This is a huge mission - they don't want to alienate existing listeners but at the same time they have a unique opportunity to revitalize and relaunch the station. 

It's exciting for, as I hurtle towards 30 and Radio 1 insists I stop listening to them by generally putting shit personalities on air instead of jocks that actually care about the music & industry I've started to look for a new radio 'home'. Most of the time I listen to BBC 6 Music as alas, every time I tune into Virgin you can guarantee they'll either be playing Chasing Cars, All Summer Long or I Kissed A Girl. Still lately Virgolute is sounding better & better.

They've chosen the name 'Absolute. Radio' which I think's great. But how did they arrive at this? What's the thought process and what's going on at the station in the meantime? Well, this blog, as I said, is an amazing insight into running a radio station and if you're remotely interested I highly recommend it.

No comments: