An Elstree Studios production office somewhere in Borehamwood. The series producer and various other Big Brother show runners are sat around a table discussing ideas to boost the flagging ratings.
Producer 3: We could always bring back Jade?
Producer 1: You’re fired.
Producer 2: Wait a minute I have it.
P1: Go on.
P2: What if we can convince the housemates that the £100k prize fund has already been won…by somebody in the house?
P3: We could say that the public have been voting for the winner all along.
P2: No no, even better than that, we get the housemates to chose the winner.
P1: I like it. Could cause friction, tension. Make it uncomfortable for the winner and even worse for those that think they’re not going to win a penny. Something to really argue over instead of just bananas all the time. How do we go about it?
P2: Easy. A live show, we show the housemates the £100k, announce that one of them is going to win it and they have to decide.
P1: Brilliant then we give them 24 hours to decide.
P3: Even better, we give them 1 minute.
P2: 1 minute. Imagine the sensation it will cause!
P1: But if we give them 24 hours we could give the ratings a real boost. The show will be unmissable as the housemates spend 24 hours debating and arguing who deserves the money. The live stream ratings will surge and as word of mouth spreads throughout offices and workplaces tomorrow we will get a much healthier figure for the highlights show because people want to see what happened and who wins.
P2: No, give them 1 minute. People will want to watch to see the fallout.
P1: Right. Um, one minute then. Then what? We have a huge fanfare and celebrity to present the money to convince the housemates that the £100k really has gone?
P2: No, no, no! We just cut to an extremely anti-climatic awkward 2 minutes of live stream and end the show with Davina looking slightly embarrassed.
P3: Brilliant! It can’t fail!
I mean seriously. What the feck was that? They have 13 weeks to fill and a great opportunity to create some unmissable TV is crow barred into the space of five minutes. Perhaps it’s time to switch off again for the forth year in a row…